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About me

With nearly three decades of experience in design, art direction, branding & photography, I've honed a deep understanding of visual communication, aesthetics, and impactful user centric storytelling. This extensive background has equipped me with a unique perspective on problem-solving and a meticulous eye for detail, which I now bring to the realm of UX design.
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I've recently completed the comprehensive Google UX Design Professional Certificate and an AI workflow certificate. This certification has solidified my theoretical knowledge and practical skills in user research, wireframing, prototyping, usability testing & iteration and accessibility, enabling me to design intuitive, empathetic, and truly user-centered digital products. My newfound proficiency in integrating AI considerations into the UX process positions me to design future-proof solutions that leverage emerging technologies responsibly.
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I am passionate about bridging the gap between compelling visuals and seamless user functionality, creating experiences that not only look exceptional but also delight users and achieve business objectives. I truly believe that we can mould the world to be a better and more user friendly place through the use of tech and user understanding. I thrive in collaborative environments and am eager to apply my comprehensive design expertise to contribute to innovative UX teams.

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© JL UX – Absolute Brand Communication Ltd

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